Web design is a rapidly developing industry. From fashion blogs to travel websites, every industry has its own preference for web design, and what’s popular and what’s not is constantly changing. Any good web designer will tell you that it is important to keep up to date with all the latest web design trends. We know how important it is for designers to be ahead of the game, which is why we have put together this list of our top ten web design trends in 2016.

1.Menus and Navigations

Figuring out what to do with the navigation menu on a website is always a struggle for web designers. Some use the hamburger icon, and some choose to include it at the bottom or side of the page. Both menus and navigations are important aspects of a website, but sometimes they interfere with the look and feel of a site. Expect to see more experimentation with menus and navigations in 2016.

2. Ditching Stock Elements

Instead of filling the home page up with a stock photo many websites are choosing to include their latest blogs posts, or videos as content for the home page. We expect this trend will become even more popular in 2016.


Using animation in web design can be a little risky, especially when making a responsive site and the fact that some people have slow internet speeds or use older browsers. Recently more and more sites are incorporating subtle animation into their homepage, though, so it’s definitely a trend to keep an eye on this year.

4.Hover Animations

Hover effects are becoming more popular this year. With many websites including an animation when the user hovers their mouse over an icon or menu. This is a good way of creating a more interactive experience for the user.

5. Photographic Backgrounds

Minimalist backgrounds used to be all the rage, but these days many websites are choosing to use a photograph as their background, especially how much simpler this process has become. For example, web hosting company 1&1 allows users to easily design their own website using different templates that include photographs as the main background image. This seems to be particularly popular in industries like travel and leisure.

6. Functionality

Designers used to favor striking visual content, like videos a lot of flash-based features to try and grab the user’s attention. Nowadays, functionality is taking a bit more precedence over aesthetics, at least in the business and eCommerce world. These companies are realize that having a website that works, and is easy to use, is often the most important thing for them.

7. Long Scroll

Designers used to place all of the most important elements of a website at the top of the page, under the assumption that users would be put off if they couldn’t find what they were looking for immediately. But since browsing on mobile devises has taken off, users are more accustomed to long scrolls. Designers are getting creative with this trend in 2016, by breaking the scroll into clear sections mimicking a multi-page site.

8. Slideshows

The slideshow is a classic way of showcasing images, and it’s not going anywhere this year. It might not be considered a new trend, but it is certainly a popular and effective design element that will continue to be used by many web designers in 2016.

9. Responsive Design

The rise in mobile internet usage has meant that responsive web design is a necessity for any website; that is, they must be able to adapt to as many different screen resolutions as possible. Responsive sites aren’t so much as a trend as a basic practice for web designers, and they’re certainly not going anywhere in 2016.

10. Simple Typography

Last but not least on our list of web trends for 2016, is simple typography. Simple typefaces make the text easy to read, and look slick and stylish. So make sure you keep the text clear and minimalistic.