Everything has a saturation point for celebrities; it usually starts with getting recognition and a stellar career. However, sometimes ambition may want more than we can get in one role, and hence many famous celebrities veer towards creating their identities in other ways.
Creating a personal brand is a remarkable example of it. Celebrities who have cracked this code have worked hard to build their personal brands that make or break their identities in the hall of fame. Here are 12 celebrities with strong personal brands.
1. Martha Stewart
You can’t really say the word cupcake without paying homage to Martha Stewart, and that is precisely proof enough of the powerhouse she is in the world of baking. If any of you have ever tuned into an episode of Two Broke Girls, you would know the feeling of having your dessert be called “Pretty Good” by Martha herself.
She did the smart move of playing in the field, which is best suited to her, choosing home baking and expanding in it.
2. Kylie Jenner
There was a year when teenagers AND adults spent their time suctioning their lips against glasses and other narrow objects to achieve the Kylie lips, even bruising themselves in the process. While the Kardashian-Jenner family hype has always existed, Kylie has not stepped back from carving out her own personal identity in a family where fame was already common.
Her front foot is forward in the makeup and skincare industry, which has set her apart from her ton when we think of an entrepreneurial mindset and how to make it big in it.
3. Rihanna
Queen Ri has eaten and served in the Makeup industry; she created a pivot in the makeup industry that, for a time, only catered to a limited range of skin shades. Innovation was down, and all-in-all, inclusivity was not the term for Makeup.
That is only until Fenty Beauty launched in the market, with its unique selling point being the inclusion of all shades of skin and the perfect match that would give you the confidence you need in your own skin. Fenty Beauty is still one of the top-selling makeup brands in the world, with almost all its products being out of stock across Sephora and Ulta Beauty at all times.
4. Mr. Beast
Mr. Beast, in itself, is a personal brand. The man behind the name, Jimmy Doanldson, has found fans not only for his fun nature but also for his philanthropic charm.
Apart from all this, his launch of the confectionery chocolate brand Feastables and the Mr. Beast burgers have also helped him gain popularity and traction worldwide.
5. Lady Gaga
She is the moment; she is the icon. Lady Gaga is more than popular; fans are crazy for her music, in fact one can stretch it out enough to say that she has created a decade of iconic music for her fans all around the world.
Her work, however, is not limited to just music or song crafting. Any and every makeup artist or content creator in the cosmetics industry can not move past without giving a shoutout to Haus Labs and their innovative and amazing products. Proof that fame alone is not enough to sustain a product, but the hard work put into its quality preservation also matters.
6. LeBron James
LeBron James is the Goat of shooting a clean sweep into the basket, he is also one of the most powerful faces of celebrity sports brands out there. He also has investments in Spring Hill Company, a production and media house.
Apart from this, he has also invested in time in philanthropic endeavours such as that of the I PROMISE School made in Akron, OH. The school was designed to support kids from the underprivileged section of society.
7. Arianna Huffington
The surname may give it away, and yes, you are thinking it right. Ariana Huffington is the co-founder of the famous Huffington Post, and after contributing to the brink of journalism in her role there, she stepped down from there to focus on a niche that resonates more with her.
Today she owns and is the founder of Thrive Global, where she advocates for health and wellness and tries to combat burnout.
8. Dwayne Johnson
While the world may still be stuck with knowing Dwayne as “The Rock”, there is more to the man than just his alias. He first made his name in WWE, where he soon became a fan favorite. The transition from the ring to Hollywood’s limelight was also achieved through hard work and strength.
However, beyond all this, The Rock is also quite established in his personal projects, such as ZOA, his energy drink brand, Project Rock – a line of fitness apparel, and the famous Teremana Tequila.
9. Oprah Winfrey
One can not talk about personal brands without mentioning the name of Madam Winfrey. The woman, an icon in the world of reality TV, hosted The Oprah Winfrey Show from 1986 to 2011.
Her talk show provided a platform for people from various walks of life to speak and share. Often, Oprah shared personal anecdotes that still resonate with people globally, and references from her TV presence remain part of pop culture.
10. Ryan Reynolds
Ryan Reynolds might just be the smartest celebrity on this list, who knew when and how to grow a personal brand. Yes, his role in Deadpool does create a handsome fan following, but the products he has put out in the market are also proving themselves.
Take the Aviation Gin as an example. As the co-founder of the spirit, he has secured shelf space for it on most shelves through humorous advertising, promotion, and by using his own fame card. Apart from all this, he is also a major stakeholder in Mint Mobile, where he turned a discount cellphone carrier into a household name once again by using sheer humor.
11. Jessica Alba
Have you ever heard of The Honest Company? You must have if you are a new mother, have a baby in our home, or are just interested in wellness items. Well, you would be surprised to know that Jessica Alba herself has co-founded the brand.
Her foundation in building the brand has not just been about creating her own self-brand but also about redefining motherhood with modernity, focusing on clean products, and committing to a healthy lifestyle.
Though acting is Jessica Alba’s main claim to fame, her real calling is entrepreneurship. She co-founded The Honest Company, which sells environmentally friendly products for babies and homes. Since going public, The Honest Company has also become one of the most successful celebrity lifestyle brands of all time.
Conclusion
One thing can surely be learnt from all these personal brands and the celebrity faces behind them: that work and ambition can be multi-lateral and multi-fold, taking you along various routes and ways.
If you are an actor, or a pro in your field, that does not mean life and what it has to offer end there. Perhaps you have a product idea, or business to launch that could also make its own place in the saturation of the market, and these celebrity stories are just the motivational push you need!
