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MINISO Spreads Magical Surprises with Blind Box Carnival in New York

On December 16, the global lifestyle brand brought a whole host of blind box surprises and plenty of holiday spirit to its stores in New York Times Square, Tangram (Flushing), and SoHo.

All the festive fun focused on the brand’s TikTok-favorite blind boxes – seemingly identical packages that each contain a much-loved collectible character from MINISO’s IP collaborations with Care Bears, Disney, Pixar, Sanrio, Winne the Pooh and loads more.

Traveling around the city, MINISO’s Blind Box Car stopped outside MINISO’s Times Square, Tangram, SoHo stores throughout the past Saturday, bringing  magical MINISO moments spreads during an amazing show with appearances from special mystery guests and even from Santa Claus himself (carrying sacks full of blind boxes!)


As well as taking to the streets, the Blind Box Carnival also landed in all three stores. The Tangram store featured a giant Blind Box Wall with over 300 collectibles hidden inside and a challenge area where you can try your hand at speed-opening blind boxes in just 10 seconds. The SoHo and Times Square stores will also have a dedicated blind box stand with amazing prizes to be won.


“I’m so excited that we’re bringing the first-ever MINISO Blind Box Carnival to New York just in time for the holidays,” said Bella Tu, General Manager of MINISO Overseas Directly Operated Markets and Vice President.  “Blind boxes capture the essence of MINISO’s ‘Joy Philosophy’, and we envisage them being a real consumer favorite this holiday season, bringing delightful surprises to both giving and receiving gifts. Through the Blind Box Carnival, we hope to bring that excitement to life even more with a real party atmosphere in New York and around the world.”


MINISO’s amazing blind boxes aren’t the only great gifts you can find in-store this holiday season. The brand’s huge range of fun, affordable, well-designed products on offer makes gift buying easy, with something for everyone, from fragrances to plushies and make-up products to electricals, and lots, lots more.

Beginning in the US, the MINISO Blind Box Carnival will spread MINISO’s vibrant, joyful energy around the world in countries such as Canada, Indonesia, and Vietnam, with activities and events taking place across the brand’s stores globally. In Indonesia, for instance, multiple exciting surprises await, such as a limited-edition gold coin blind box enticing shoppers to uncover its treasures. Don’t miss your chance to join the festivities and unbox magical MINISO moments!

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