Landscaping businesses form the pillar of a local community. Yet constructing a successful small business is challenging. The latest statistics reveal that only 40% of small businesses are profitable, with most either falling in the breakeven range or losing money every money.
Efficiency increases your margins and profitability. Creating an effective workforce with an eye on the value of time can be the difference between success and failure.
Here are some of the ways you can improve your team’s efficiency.
The first step is to examine your business and its operations. Find out where you’re excelling and what you could do better.
You should constantly be analyzing the way your business and employees function. Discover where your shortcomings lie and the solutions that could take your company to the next level.
Did you know that 96% of customers say that customer service is vital in choosing a company to work with?
Listening to your customers is important generally, but it’s also valuable for efficiency. When you fail to listen to your customers properly, you may find yourself redoing the work or providing partial refunds.
Rectifying errors takes time, and many of these errors can be avoided if you hear your customers out in the first place.
In the modern era, digitizing your business is essential. You cannot expect to be still working through paper and phone calls.
Digitize everything to spend less time on paperwork and more time doing what you do best. For example, insurance forms could require a few drafts as you decide the coverage you need. Checking out a range of landscaping insurance options can save time and effort. It’s the number one way to streamline your business. Insurance can protect you, your assets, and your staff from liability, damage, and fraudulent activity.
Matching landscapers to jobs that allow them to maximize their skillsets is critical to your success and theirs. Typically, you will learn a lot about your employees during the hiring process, but you will also discover more about your employees and the tasks they excel at as they work.
Keep a close eye on any new hires to determine what they are best suited for. Identifying their skill set and matching them with the appropriate tasks early will enhance their productivity and increase staff retention.
Naturally, this is not an excuse to avoid learning new skills, but it’s essential to play to their strengths.
Getting the most out of your staff requires communication skills and an engaged workforce. Both these elements work hand-in-hand. According to one study, employers who talk to their team about their goals and future success will enjoy a workforce that is 2.8 times more likely to be engaged in their jobs.
Communicating to employees clearly what is expected of them is essential. Whenever conflict arises, communicating will enable you to resolve the problem without any ill-feeling.
Communicating and creating that team environment doesn’t have to mean hours of pointless meetings. It’s an ongoing process that sets clear expectations and builds trust.
Efficiency comes from having something to aim for. Your landscaping business must develop SMART goals for each day, week, month, and year.
Employees must know what to aim for. Develop goals with clear timelines attached. Track vital KPIs and reflect on how your team performed once each goal has been met.
Identify room for improvement and provide tailored feedback to your team. Transparency is critical for creating a system that empowers you to meet your goals.
7. Create Incentive Programs to Increase Productivity
You’re passionate about your business and reaching your potential, but unless your employees share in the profits, you cannot expect them to have that same passion and desire.
Incentive programs are highly effective at motivating employees to come up with great ideas, push themselves when on the job, and develop their skills.
Think carefully about what to include as part of an incentive program. Modern employees are unlikely to react to low-value rewards.
If an employee comes up with a great idea, provide them with a bonus amount based on how much the idea is worth to you. In the event that a team member uncovers a way to reduce your costs by 20%, reward them for that.
Defined incentive programs spur staff to examine how your business works and play an active role in its advancement.
Of course, not every day will warrant a cash bonus, but simply thanking your staff for a job well done is something you should be doing regularly.
Your lawn care knowledge must be up to date if you’re going to reach your potential. What was relevant ten years ago may not be relevant now.
Read up on the latest information, collaborate with other business owners, and be willing to try new things.
For example, lawn care companies that became early adopters of route optimization technology gained an immediate head-start on the competition, and they benefited from that.
Lawn care brands on the cutting edge of the industry are always more likely to run at peak efficiency.
Some small business owners are hesitant about collaborating with other companies in the same business because they are worried about competition. The Internet gives you access to countless business communities at your fingertips in this day and age.
Become an active part of these online communities and attend conventions relevant to your industry. Talk about the challenges lawn care franchise owners have faced in other parts of the country.
Find out how they overcame their problems and share your knowledge with them too. It’s a win-win for everybody in the drive toward optimal efficiency.
Is your landscaping business running as it should?
Efficiency and productivity go hand-in-hand. You cannot have one without the other. Get more out of every minute of the day by implementing innovative solutions to motivate your staff and revamp legacy systems. Ultimately, it will mean increasing your margins and enjoying record profits in the years ahead.
What are you doing to increase the efficiency of your landscaping business?